Fulford Fitness

Personal Training For The Over 40s

Stronger. Healthier. More Capable. At Any Age.

Helping ordinary people over 40 build strength, lose weight, improve confidence and feel better — without fitness taking over their life.

  • 20+ years coaching experience
  • Private training studio
  • Boxing, fitness & lifestyle coaching
  • Real people. Real results.
Tony Fulford coaching a client in his private training studio
  • 20+

    Years Coaching

  • 90+

    Amateur Boxing Fights

  • 2x

    Midland Boxing Champion

  • 40+

    Specialist in Over 40s Fitness

  • 100s

    Client Transformations

Portrait of Tony Fulford, personal trainer and boxing coach

Your Coach

Meet Tony Fulford

Hi, I'm Tony Fulford. I'm 55 years old, a dad of two, and like many of the people I coach, I'm just a normal person trying to stay healthy, strong and active as I get older.

My background is in amateur boxing — over 90 fights and 2x Midland champion — before a facial injury brought my boxing career to an early end. The discipline, resilience and work ethic I learned through boxing have stayed with me throughout my life.

For the last 20 years, I've worked as a fitness, health and lifestyle coach, helping everyday people improve their fitness, lose weight, build strength and feel better about themselves.

Away from coaching, you'll usually find me outdoors — boxing, running, hiking, marathons and ultra-trekking. Not because I'm an elite athlete, but because I believe movement is one of the best investments we can make in our health.

My coaching isn't about creating athletes or chasing perfection. It's about helping ordinary people over 40 become stronger, healthier and more confident — so they can enjoy life, keep up with their families, and continue doing the things they love.

If you're looking for a coach who understands the challenges of midlife and believes fitness should fit around your life — not take it over — I'd love to help.

“Stronger. Healthier. More Capable. At Any Age.”

Real People. Real Results.

Transformation Stories

These aren't fitness models — they're everyday people who decided to invest in themselves. With permission, here are some of their journeys.

Matt's transformation with Fulford Fitness

Matt, 50

Training with Tony · Ongoing

Matt came to me carrying extra weight and low confidence. Through consistent training and better habits, he's lost 4 stone 10lbs so far — and at 50, he's in the best shape of his adult life.

I never thought I'd feel this strong again. Tony made it straightforward and kept me going when I wanted to quit.
4st 10lbs lost50 years youngStrength rebuilt
Lisa's transformation with Fulford Fitness

Lisa, 58

Training with Tony · 16 years

Lisa's journey didn't happen overnight — and that's the point. From 2010 to today, she's transformed her body, her mindset, and her relationship with fitness through long-term coaching and accountability.

Sixteen years on, I'm still training. That's not willpower — it's having someone who genuinely cares.
16 years of changeConfidence rebuiltStill going strong
Shaz's transformation with Fulford Fitness

Shaz, 55

Training with Tony · 18 months

Shaz started training while relying on a mobility scooter. In 18 months, she rebuilt her strength, got back on her feet, and now trains in the gym with real confidence — including boxing fitness.

I went from a scooter to standing on my own two feet in the gym. If I can do it, anyone can.
18 months of changeMobility restoredBoxing fitness
Malcolm's transformation with Fulford Fitness

Malcolm, 60

Training with Tony · 2+ years

Malcolm wanted to stay strong, capable and active as he moved into his 60s. With structured strength work in the private studio, he's built serious muscle and energy — and he's not slowing down.

People think it's too late at my age. Tony proved them wrong — and so did I.
Strength gainedConsistent trainingMore energy

Private Coaching. No Crowded Gyms.

Train in a calm, private studio where the focus is entirely on you — not on anyone else watching.

  • Private, one-to-one space
  • Personal support every session
  • Confidence building environment
  • Zero intimidation
  • Sessions tailored to you

Free Download

Free 7 Day Protein Reset

Simple, satisfying high-protein meals for busy adults over 40 — no fad diets, no complicated prep. Leave your details and we'll send the guide straight to your inbox.

By submitting, you agree to receive your recipe kit and occasional emails from Fulford Fitness. Unsubscribe anytime.

7 Day Corner Plan — Fulford Fitness high protein guide cover
  • Quick midweek meals
  • Balanced for over 40s
  • No fad diet nonsense

Common Questions

Honest answers to the things people ask before they start.

Take The First Step

Your Strongest Years Can Still Be Ahead Of You.

You don't need to be perfect — just consistent. Book a free consultation and let's talk about where you are and where you want to be.

Book a free taster session